Despite everything a business can do, a reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words admin
. Never has this been more true than in this modern technological world of internet review sites and mobile digital technology, where a damaging review against a business can be published to the entire world in a matter of minutes.

But is one review really going to have an impact on the way people view your business? After all, if they look around they can find other good reviews about you. But if this is the first contact a potential new customer has with your company, how is it going to look to them? Is that really the first (and most lasting) impression you want to give someone who hasn’t yet done business with you? How much harder will it be to overcome that negative awareness of your brand, especially at the start of your business relationship with that person?

Managing how your business is represented online is very important, especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying. And given the amount of competition every business has out there, if a customer encounters a bad business review about your business, the likelihood is they will simply move on to the next business down the search list rather than look for a more positive review about you.

Business plans are good for entrepreneurs starting a business who want to attract funding and established firms looking to expand into a new venture or grow their business. A business plan is a road map to the success of a business, many businesses fail every year because of improper planning. A good business plan eliminates this dilemma.

Purpose: The purpose of a business plan is to help determine the course of the business; where it should be in the future and where to place the resources in order to achieve that goal. It is a document that provides future lenders and investors with proof of the entrepreneurs’ credibility. Thus, making them better candidates for funding.

Length: A Business plan wording and formatting should be straight forward and simple. The business plan should not be more than 40 pages. Summary tables and business charts should be used to make the numbers easy to read and grasp. No more than two fonts should be used. Font size should be at least 11 or 12 point size. Page breaks should be used to separate pages and charts.

This is the first section of a business plan. This section is a brief overall summary of the business. It will define the nature of the business. The executive summary should be the last thing written. Once the rest of the components of a business plan have be written, entrepreneurs will have a clearer sense of what to write as their executive summary. The executive summary contains the following: